We believe gentle cleansing is the first step to a lifetime of healthy skin.
As a natural massage balm+ gentle milk cleanser + moisturizer in one, this plant-based formula cleanses baby’s skin while providing long-lasting moisturization. Apply to dry skin and watch as the soothing massage balm transforms into a gentle cleansing milk when baby is placed in the bathwater, creating a nourishing milk bath.
Unlike soaps and foamy cleansers that strip the skin, this oil-based formula deeply nourishes, leaving the skin lusciously soft and hydrated.
Massage, cleanse, and moisturize with a single application
3 products in 1...and only 10 ingredients in total!
Gentle on eyes
Balm magically transforms into a cleansing milk
Non-irritating, this no-foam cleanser is gentle enough for baby’s face, wispy hair, and sensitive skin
Non-drying, this oil-based formula contains cold-pressed oils to nourish baby’s skin with the perfect balance of omega 6 and omega 9
Free of fragrances, preservatives, and essential oils
Mild and pleasant natural coconut aroma
Oil cleansing method inspired by ancient Korean and Ayurvedic skincare routines that have been trusted by moms for centuries
Vegan & Cruelty-free
Dermatologically tested on sensitive skin-great for all sensitive skin including; newborns, toddlers, children, and mommas
During the first year, a baby’s skin is still changing and developing – it differs in structure and composition from an adult's skin.
Baby's outer skin layer is 30% times thinner than an adult's outer skin layer. Baby's fragile skin barrier is responsible for protecting it from toxins and water loss. Harsh cleansers and bath products can strip moisture and alter the pH of baby's skin.
Altering the pH of baby’s skin can damage baby's microbiome (the diverse, harmless, or beneficial microorganisms that colonize the skin surface), leaving baby susceptible to skin ailments like eczema.
Still, water alone is not enough to clean the skin and a cleanser is needed to emulsify the pee, poop and spit-up on the skin surface so these impurities can easily be removed by water.
The Lullaby Melting Balm Cleanser is a massage balm + gentle cleanser + moisturizer in one. It contains organic, cold-pressed oils rich in vitamin E and omega 6, which are known to not just maintain but improve baby’s natural skin barrier.
After the oil-based balm is massaged onto baby’s skin, some of the nourishing oils are absorbed into the skin. The balm left on the surface of baby’s skin transforms into a cleansing milk in the bathwater. The milk is easily rinsed off taking away impurities with it.
Since the melting balm cleanser is an oil-based cleanser, it moisturizes the skin while it cleanses and has minimal impact on the microbiome and pH of baby’s skin. After the bath, little to no product is left on baby's skin allowing it to breathe, change, and develop as nature intended.
Mother Nature birthed these ingredients. We combined them to bring you a product safe + gentle enough to use from day one.
Kalahari melon seed oil is our superstar ingredient. Responsibly-sourced from farms that support the economic redevelopment of southern African drought communities, this cold-pressed oil is extracted from the abundant seeds of the Kalahari melon. This exotic super-fruit, rich with antioxidants, is indigenous to the Kalahari Desert and is sustainably harvested without damaging or depleting the ecological resources. Kalahari Melon is a highly beneficial botanical as it restores nourishment and skin balance with extremely high doses of both essential fatty acids (70%) and natural skin-healing Vitamin E.
Step 1: Massage our Lullaby Melting Balm Cleanser onto baby's DRY SKIN (yes, you apply it before the bath, no fumbling with products while holding baby!) Feel free to sing a sweet lullaby during the massage. Little babies like the same lullaby over and over and over again. We love twinkle twinkle little star.
Step 2: Place baby in warm bath water and the balm transforms into a milk cleanser (the bathwater magically transforms into a vegan-milk bath, no suds here!) Use our Full Moon Konjac sponge (link to product) to wash off milk.
Step 3: Rinse and dry your clean and moisturized baby (some nourishing oils absorbed into baby's skin during the massage and bath, win, win!).
Remember: Don't allow water to get inside the product tube, it will transform into a cleansing milk. Keep the tube away from water.
We believe gentle cleansing is the first step to healthy skin. We create evidence-based skincare that supports the skin barrier, acid mantle, and skin microbiome. Our products are "dermatologically tested on sensitive skin."
nourishing and wholesome
Our ingredients are plant-based, organic, wildcrafted and certified for organic skincare. Our oils are cold pressed and meticulously extracted to ensure all they retain the goodness nature intended. Each product has an average EWG score of 1 and is fragrance free.
perfect for nighttime
Our products do more than clean and moisturize. They help families connect with sweet, simple, and fun nighttime rituals. We believe lullabies and massages go hand in hand. When the little ones are asleep we hope parents have peace-of-mind and find some happy-time for themselves.
Our products are multitasking- which means fewer bottles on your changing table and counter space. They are also long-lasting- each squeeze, pump, and scoop can cover a lot of skin, so you need less and can share more. Our skincare is great for momma too; they make the perfect gift for new and expecting mommas.
We are fiercely dedicated to supporting children and mothers near and far. We donate a percentage of our revenue to girls’ education and children’s literacy programs in developing countries. We source ingredients for worker-led and women-led co-ops that encourage economic stability and financial freedom.
Our products are plant-based, vegan, cruelty free and free of toxins, irritants and synthetic fragrances. We strive to make sustainable choices for our ingredients, packaging and formulations.