Plant-based skincare for your little one's sensitive skin

Shop non-stripping, microbiome-friendly oil-to-milk cleansers, pH-friendly lotions & barrier-protecting balms & oils.


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Skincare for Dry & Sensitive Skin

"Like many parents, I have experienced the challenges and frustration of managing my little one's sensitive skin and eczema. That is why I used my engineering experience to formulate a unique line of plant-based skincare. Skincare that goes beyond being green, clean and organic.

Our products support the natural chemistry of the skin: skin microbiome (good bacteria that protect and regulate your skin), skin pH, and skin barrier. Our mission is to go beyond managing and temporary relieving sensitive skin. We strive to help children develop a lifetime of healthy and resilient skin."

Shelly Ann Winokur Founder, Mom-of-Four and Chemical Engineer (BS Columbia University & ME Princeton University)

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Customer Testimonials

Beyond Organic

The oils and butters in our skincare products are not only organic, they are also cold-pressed and meticulously CO2 extracted.

This ensures they are packed with the antioxidants, polyphenols, vitamins and minerals that the skin needs.

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We are CERTIFIED baby!

our baby cleanser is microbiome-friendly cerified*

this guarantees that Lullaby does not disturb the balance of the skin and supports your baby's developing microbiome.

*certifiying lab @mymicrobiome

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We understand the natural science of your child’s skin.

Our cleansers are microbiome-friendly

Our lotions are pH balancing and

Our balm protects the skin-barrier

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Made specifically for sensitive skin.

Finding the right skincare for your child’s sensitive skin can be an overwhelming task. We make it easy for you.

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