Shelly, the founder, mixing formulas in beakers.

Babies have a fragile skin barrier

and it’s the skin barrier that protects babies from toxins and water loss. Harsh cleansers and bath products can alter the moisture level and pH of baby’s skin and therefore compromise the skin barrier.

If the skin barrier is compromised, allergens and other unwanted irritants can penetrate skin, leading to aggravation of symptoms associated with eczema and other skin ailments. Since infants retain and lose water through their skin at a faster rate than adults (this is known as transepidermal water loss, or TEWL), maintaining the skin barrier is a significant step toward keeping baby well hydrated. Harsh cleansers can also cause dryness and irritation, and can harm the skin’s acid mantle, which plays a role in supporting the skin barrier by promoting normal skin shedding (desquamation) and a balanced microbiome (the diverse, harmless or beneficial microorganisms that colonize the skin surface).

Still, a cleanser is needed to emulsify the oil, dirt and microorganisms on the skin surface so that they can easily be removed by water. Oils can aid in infant massage and moisturization. Newborn skin needs gentle products that don’t cause moisture loss or influence the skin’s pH.*


We develop our products with the science of baby’s skin in mind.

The 3-in-1 Baby Bath Gel is a massage gel + gentle cleanser + moisturizer in one. It contains oils rich in vitamin E, omega 3 and omega 6, which are known to not just maintain but improve baby’s natural skin barrier. **

After the oil-based gel is massaged onto baby’s skin, some of the nourishing oils absorb into the skin, and the gel left on the surface of baby’s skin transforms into a milk in the bath water. Sitting or lying in the warm, milky water further facilitates the absorption of oils into baby’s skin, leaving it soft and moisturized. The milk is easily rinsed off, removing dead skin cells, excess sebum, dirt and unwanted microorganisms and leaving little to no product on the surface of baby’s skin. Since the 3-in-1 Baby Bath Gel contains only natural ingredients, no harsh chemicals and no water, it does not influence the pH of baby’s skin, leaving it free to breathe, change and develop as nature intended.

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Our Layette Baby Massage Oil

is high in linoleic acid and omega 6, essential fatty acids and was developed with baby’s delicate skin barrier in mind. We forgo the use of fragrance and essential oils that may irritate baby’s skin, crafting the ideal oil for baby massage: simple, nourishing and natural.***

Find it here

Pregnancy changes a lot about a woman’s body-- including her skin.

Among the biggest culprits are fluctuating hormones, increased circulation and changes to the immune system. While there’s nothing you can do about those changes (they’re a normal part of growing a baby!), you can give your skin some extra attention to keep it soft, supple and nourished throughout pregnancy and into the post-partum months, too.


The unique combination of oils in our Beyond Belly Oil provides essential moisture and nourishment to help soothe stretching and scarring skin.   This soothing oil is formulated with baobab, pumpkin and pomegranate seed oils, all rich with omega 6 and antioxidants.* And since we only use cold-pressed and CO2-extracted oils, they retain the full, nature-made benefits, bringing more soothing power to your skin.


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