meet shelly ann winokur
She’s the founder and formulator of Kiss Kiss Goodnight’s products.
Shelly created Kiss Kiss Goodnight based on her experience as a mother of four, her years of experience as a chemical engineer and her specialized training in organic skincare.
where she started
Kiss Kiss Goodnight is the product line that Shelly wishes existed when her older children were babies.
With the creation of Kiss Kiss Goodnight, Shelly aims to nurture those sweet, quiet moments that happen at the end of the day. She’s been a stay-at-home-mom, a work-from-home mom, a student mom, a corporate mom and an entrepreneurial mom and she knows the common thread-- the deep need to find time to relax.
Shelly holds a B.S. in Chemical Engineering from Columbia University, a Master of Engineering in Chemical Engineering from Princeton University and an MBA from the University of Maryland. She’s also a graduate of Formula Botanica’s organic skincare entrepreneur program.
She has worked as a process engineer in the pharmaceutical, cosmetic, and food industries, working on products from teeth-whitening strips to lipsticks to the world’s most loved vanilla spices.
From commercial products to plant-based skincare
While Shelly’s job largely involved creating commercial products, her passion was making plant-based skincare at home, where she would formulate custom products to soothe her kids dry, very sensitive, and sometimes irritated skin, when she could not find a product in the market that truly worked.
Kiss Kiss Goodnight’s baby essentials are specifically formulated with the baby skin’s pH, lipid barrier and microbiome in mind. All the products have organic, wildcrafted, cold-pressed oils and butters rich in omega 3, 6 and 9, vitamins, antioxidants, and other phytonutrients to feed and protect the most sensitive skin.
Shelly wants to give mommas the peace of mind that comes from knowing they’re using pure, gentle, and natural products on their children -- the same kind of feeling she knows her mother had when Shelly was a baby in her native Trinidad and Tobago with her homemade coconut oil massages.
Through the company, Shelly plans to give mommas a way to treat themselves, to wind down their own day using the same gentle care they show their children. And she plans to extend that gentle love and nurture around the world.
for shelly, kiss kiss goodnight is more than just a line of products.
it’s a way to support mothers everywhere.
New products launching July 15th!
discovery kit
$24.00
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Winner of the BEST BABY BRAND – USA
Beauty Shortlist @beautyshortlist -
100% plant-based
This set includes:
lullaby
2.0 oz melting balm cleanser
with kalahari melon seed oil & coconut oil
A sweet and simple way to end the day for baby and momma
With fewer steps and less fuss, our Lullaby Melting Balm Cleanser helps you speed things up without rushing so you can savor the final moments of the day.
The melting cleansing balm is a sweet and fresh way to clean baby’s skin. As a natural massage gel + gentle milk cleanser + moisturizer in one, this plant-based formula cleanses baby’s skin while providing long-lasting moisturization. Apply to dry skin and watch as the soothing massage gel transforms into a gentle cleansing milk when baby is placed in bathwater, creating a nourishing milk bath. Unlike soaps and foamy cleansers that strip the skin, this oil-based formula deeply nourishes, leaving the skin lusciously soft and hydrated. Designed by our founder - an organic skincare formulator and momma of four - the Melting Balm Cleanser was specially made for baby’s sensitive microbiome and skin barrier, with no preservatives, fragrances or essential oils.
- 3-in-1 balm for massage, cleansing, and moisturization
- Unique formula melts from balm to cleansing milk in water
- Specially formulated for sensitive skin that can not tolerate foamy soap
- Momma can use as a face cleanser and gentle, light makeup remover
Winner of the BEST BABY LOTION
Beauty Shortlist @beautyshortlistsweet whispers
1.7 oz hydrating face & body lotion
with nilotica shea butter & sea buckthorn fruit oil
Prepare your skin for a restful night’s sleep
Dry skin has met its match! Our Sweet Whispers Hydrating Face & Body Lotion is the perfect moisturizer after a warm bath or shower for baby, big kids and adults. The key ingredient, nilotica shea, provides superior moisturization, as it is enriched with Vitamin A, Vitamin E, and powerful antioxidants. We’ve paired it with soothing Kalahari melon seed oil, nourishing sea buckthorn fruit oil, and hydrating apricot kernel oil to create a touchably soft formula that’s packed full of omega 3, 6, and 9.
This lotion is perfect for sensitive skin because it has a gentle plant-based preservative system and matches the pH of the skin. It fully absorbs into the skin leaving a silky after-feel. A hint of fine, sweet french lavender aroma calms the senses, getting you and your little one to get ready for bed.
- Moisturizing, hydrating and skin-softening
- Lightweight, silky texture and soothing lavender aroma
- Helps maintain skin’s healthy pH
- Momma can use as a face moisturizer and nourishing hand lotion
Winner of the BEST HEALING BALM
Beauty Shortlist @beautyshortlistpeace of mind
0.5 oz protective balm
with cupuaçu butter & pracaxi oil
Protection head to toe, cheek to cheek
Our Peace of Mind Protective Balm is here to the rescue. This vegan formula is powered with rich doses of cupuaçu butter and pracaxi oil. Cupuaçu butter is sometimes called vegetable lanolin because it can retain over 400% of its weight in water, and pracaxi oil is used to soothe scorpion bites, so imagine what it can do for your baby’s red bottom! The formula is versatile; use a thin layer on your face for long-lasting hydration, or massage a heavier layer on your baby’s bottom to alleviate irritation. This balm is also great for a pregnant momma’s stretching skin and is cushy enough for your lips too.
This protective balm can be used anywhere - your baby’s cheeks, neck, diaper area- anywhere that is red, irritated, and needs TLC. Apply it on your hands, feet, face, lips (shall we go on naming all the body parts…?) Essentially, feel free to use it head to toe, cheek the cheek!
- Helps soothe and soften dry and sensitive skin by locking in moisture
- Smooth, buttery texture and warm vanilla aroma
- Use on baby’s cheeks, neck, diaper area- anywhere that’s red, irritated and needs some T.L.C.
- Momma can use on dry hands and cuticles; expecting mommas can use as a belly balm
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Mother Nature birthed these ingredients. We combined them to bring you a product safe + gentle enough to use from day one.
lullaby
Sesamum Indicum (Sesame) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Glycerin*, Citrullus Lanatus (Melon) Seed Oil*, Sucrose Laurate**, Aqua, Sucrose Stearate**, Sucrose Palmitate**, Rosmarinus Officinalis (Rosemary) Leaf Extract*
*Certified Organic, **Sugar-base emulsifiersweet whispers
Aqua (Water), Sesamum Indicum (Sesame) Seed Oil*, Prunus Armeniaca (Apricot) Kernel Oil*, Citrullus Lanatus (Melon) Seed Oil*, Butyrospermum Parkii (Shea) Butter (sp. V. Nilotica)*, Cetearyl Alcohol, Glycerin*, Cetearyl Glucoside, Glyceryl Stearate SE, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil*, Sodium Levulinate, Glyceryl Caprylate, Sodium Anisate, Sodium Citrate, Sodium Phytate, Xanthan Gum, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Oil*, Lactic Acid
*Certified Organicpeace of mind
Pentaclethra Macroloba (Pracaxi) Seed Oil*, Rhus Verniciflua Peel Cera (Berry Wax), Theobroma Grandiflorum (Cupuacu) Butter*, Helianthus Annuus (Sunflower) Seed Oil*, Sesamum Indicum (Sesame) Seed Oil*, Citrullus Lanatus (Melon) Seed Oil*, Limnanthes Alba (Meadowfoam) Seed Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil*, Sunflower Lecithin, Vanilla Planifolia (Vanilla)*, Rosmarinus Officinalis (Rosemary) Leaf Extract*
*Certified Organic/Wildcrafted -
lullaby
Gently massage balm onto baby’s dry skin before bath. Place baby into the warm bath water and watch the balm melting into a gentle cleansing milk. Rinse and dry your clean, moisturized baby.
Momma Tip: Momma can use as a face cleanser and gentle, light makeup remover.
Gentle Caution: Baby may be slippery after product application. Tub may be slippery after bath; wipe tub dry with cloth to remove all product. This is a rinse-off product. For external use only. If an adverse reaction develops, stop use and contact your physician. Patch test before use. Store in a cool, dry place. Do not allow the tube to come in contact with water.
sweet whispers
Apply to clean, dry skin.
Momma Tip: Momma can use as a face moisturizer and nourishing hand lotion.
Gentle Caution: Recommended for babies over 3 months. Keep away from eyes. Apply to clean, dry skin. Do not apply to broken skin. For external use only. If an adverse reaction develops, stop use and contact your physician. Patch test before use.
peace of mind
Use on baby’s cheeks, neck, diaper area-anywhere that’s red, irritated and needs some T.L.C. Apply to dry clean skin to nourish, moisturize and protect. Avoid eyes.
Momma Tip: Momma can use on dry lips, hands and cuticles; expecting mommas can use as a belly balm.
Gentle Caution: For external use only. If an adverse reaction develops, stop use and contact your physician. Patch test before use.
full moon konjac sponge
$12.00
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Winner of the BEST BABY BRAND – USA
Editor's Choice Winner for our Konjac Sponge
Beauty Shortlist @beautyshortlistfull moon
konjac sponge
100% vegetable fiber
Perfect for baby’s first bath
Our konjac sponge is ideal for very delicate skin, from premature and newborn babies, to toddlers and children, and even momma’s face. Natural Konjac plant fiber has been combined with spring water to create a sponge that perfectly complements our Melting Balm Cleanser. The kindest, purest organic konjac fiber gently cleanses the tiniest people and most sensitive skin. Purest plant power at its finest.
- Great for all sensitive skin including; premature babies, newborns, toddlers, children, and mommas.
- 100% pure, natural, and chemical-free – means no damage to delicate skin
- Perfect for newborn sponge baths (you don’t even need a tub)
- Pairs well with our melting balm cleanser for the gentlest bath experience
- pH-balanced
- Turns silky soft when wet
- Lasts between 1 to 3 months
- Travel-friendly – ideal for no mess, no fuss cleaning on the go
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Mother Nature birthed these ingredients. We combined them to bring you a product safe + gentle enough to use from day one.
100% vegetable fiber
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Before use, be sure to rinse and hydrate your konjac sponge in warm water. Squeeze out any excess water. Apply the melting balm cleansers to dry or wet skin, then use the sponge to help massage and wash away the cleanser. Alternatively, you can apply the melting balm cleanser directly to the hydrated sponge; the cleanser will transform into a milky texture. Massage the milk-soaked sponge around wet or dry skin.
Tip for Baby: You can use this sponge to give baby a sponge bath on their changing table (no tub necessary).
Kiss Kiss Goodnight Gift Card
$25.00
The gift of a choice. This is an electronic gift card. The gift cards are delivered by email and contain instructions on how to use...
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