meet shelly ann winokur
She’s the founder and formulator of Kiss Kiss Goodnight’s products.
Shelly created Kiss Kiss Goodnight based on her experience as a mother of four, her years of experience as a chemical engineer and her specialized training in organic skincare.
where she started
Kiss Kiss Goodnight is the product line that Shelly wishes existed when her older children were babies.
With the creation of Kiss Kiss Goodnight, Shelly aims to nurture those sweet, quiet moments that happen at the end of the day. She’s been a stay-at-home-mom, a work-from-home mom, a student mom, a corporate mom and an entrepreneurial mom and she knows the common thread-- the deep need to find time to relax.
Shelly holds a B.S. in Chemical Engineering from Columbia University, a Master of Engineering in Chemical Engineering from Princeton University and an MBA from the University of Maryland. She’s also a graduate of Formula Botanica’s organic skincare entrepreneur program.
She has worked as a process engineer in the pharmaceutical, cosmetic, and food industries, working on products from teeth-whitening strips to lipsticks to the world’s most loved vanilla spices.
From commercial products to plant-based skincare
While Shelly’s job largely involved creating commercial products, her passion was making plant-based skincare at home for her children. Before formulating, she learned about the unique chemistry of baby's skin. During her research, she noticed a disconnect between scientific research on how we should cleanse and care for baby’s skin and society’s current standards. This disconnect is leading to an increase in sensitive skin and skin ailments like eczema.
Kiss Kiss Goodnight’s baby essentials are specifically formulated with the baby skin’s pH, lipid barrier and microbiome in mind. All the products have organic, wildcrafted, cold-pressed oils and butters rich in omega 3, 6 and 9, vitamins, antioxidants, and other phytonutrients to feed and protect the most sensitive skin.
Shelly wants to give mommas the peace of mind that comes from knowing they’re using pure, gentle, and natural products on their children -- the same kind of feeling she knows her mother had when Shelly was a baby in her native Trinidad and Tobago with her homemade coconut oil massages.
Through the company, Shelly plans to give mommas a way to treat themselves, to wind down their own day using the same gentle care they show their children. And she plans to extend that gentle love and nurture around the world.
for shelly, kiss kiss goodnight is more than just a line of products.
it’s a way to support mothers everywhere.
Discover our evidence-based products
blue galaxy prebiotic bath jelly
$24.00
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formulated with prebiotics and natural, blue spirulina.
A prebiotic jelly-to-milk cleanser for bathtime fun.
Our Blue Galaxy Prebiotic Bath Jelly is an alternative to bubble baths for kids with sensitive skin. Our plant-based, jelly-to-milk formula transforms the bathwater into a vegan milk bath. The vibrant color comes from blue spirulina.
- Prebiotics help feed the good bacteria on your skin
- Spirulina is a nutrient powerhouse that provides the skin with omega 3, 6, antioxidants and vitamins and minerals.
- Dermatologically tested for sensitive skin
- Plant-Based
- Cruelty-Free
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Our Blue Galaxy is microbiome-friendly and cleanses without drying and stripping the skin.
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Full ingredients
Sesamum Indicum (Sesame) Seed Oil*, Glycerin*, Ricinus communis (Castor) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Citrullus Lanatus (Melon) Seed Oil*, Aqua, Sucrose Laurate**, Inulin***, Alpha-Glucan Oligosaccharide***, Sucrose Palmitate**, Sucrose Stearate**, Spirulina Platensis (Spirulina) Powder, Rosmarinus Officinalis (Rosemary) Leaf Extract* *Certified Organic **Sugar-base emulsifier ***Prebiotic
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Apply to dry or wet skin and rinse off with water.
Gentle Caution: Tub may become slippery after bath; wipe tub dry with a cloth to remove any remaining product.
pink luna prebiotic bath jelly
$24.00
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formulated with prebiotics and natural, pink hibiscus powder.
A prebiotic jelly-to-milk cleanser for bathtime fun.
Our Pink Luna Prebiotic Bath Jelly is an alternative to bubble baths for kids with sensitive skin. Our plant-based, jelly-to-milk formula transforms the bathwater into a vegan milk bath. The vibrant color comes from pink hibiscus.
- Prebiotics help feed the good bacteria on your skin
- Hibiscus powder is a nutrient powerhouse that provides the skin with omega 3, 6, antioxidants and vitamins and minerals.
- Dermatologically tested for sensitive skin
- Plant-Based
- Cruelty-Free
-
Our Pink Luna is microbiome-friendly and cleanses without drying and stripping the skin.
-
Full ingredients
Sesamum Indicum (Sesame) Seed Oil*, Glycerin*, Ricinus communis (Castor) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Citrullus Lanatus (Melon) Seed Oil*, Aqua, Sucrose Laurate**, Inulin***, Alpha-Glucan Oligosaccharide***, Sucrose Palmitate**, Sucrose Stearate**, Hibiscus Sabdariffa (Hibiscus) Flowers Powder, Rosmarinus Officinalis (Rosemary) Leaf Extract* *Certified Organic **Sugar-base emulsifier ***Prebiotic
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Apply to dry or wet skin and rinse off with water.
Gentle Caution: Tub may become slippery after bath; wipe tub dry with a cloth to remove any remaining product.
yellow star prebiotic bath jelly
$24.00
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formulated with prebiotics and organic, sea buckthorn fruit oil.
A prebiotic jelly-to-milk cleanser for bathtime fun.
Our Yellow Star Prebiotic Bath Jelly is an alternative to bubble baths for kids with sensitive skin. Our plant-based, jelly-to-milk formula transforms the bathwater into a vegan milk bath. The vibrant color comes from sea buckthorn fruit oil.
- Prebiotics help feed the good bacteria on your skin
- Sea buckthorn fruit oil is a nutrient powerhouse that provides the skin with omega 3, 6, antioxidants and vitamins and minerals.
- Dermatologically tested for sensitive skin
- Plant-Based
- Cruelty-Free
-
Our Yellow Star is microbiome-friendly and cleanses without drying and stripping the skin.
-
Full ingredients
Sesamum Indicum (Sesame) Seed Oil*, Glycerin*, Ricinus communis (Castor) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Citrullus Lanatus (Melon) Seed Oil*, Aqua, Sucrose Laurate**, Inulin***, Alpha-Glucan Oligosaccharide***, Sucrose Palmitate**, Sucrose Stearate**, Hippophae Rhamnoides (Sea Buckthorn Fruit) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract* *Certified Organic **Sugar-base emulsifier ***Prebiotic
-
Apply to dry or wet skin and rinse off with water.
Gentle Caution: Tub may become slippery after bath; wipe tub dry with a cloth to remove any remaining product.