meet shelly ann winokur
She’s the founder and formulator of Kiss Kiss Goodnight’s products.
Shelly created Kiss Kiss Goodnight based on her experience as a mother of four, her years of experience as a chemical engineer and her specialized training in organic skincare.
where she started
Kiss Kiss Goodnight is the product line that Shelly wishes existed when her older children were babies.
With the creation of Kiss Kiss Goodnight, Shelly aims to nurture those sweet, quiet moments that happen at the end of the day. She’s been a stay-at-home-mom, a work-from-home mom, a student mom, a corporate mom and an entrepreneurial mom and she knows the common thread-- the deep need to find time to relax.
Shelly holds a B.S. in Chemical Engineering from Columbia University, a Master of Engineering in Chemical Engineering from Princeton University and an MBA from the University of Maryland. She’s also a graduate of Formula Botanica’s organic skincare entrepreneur program.
She has worked as a process engineer in the pharmaceutical, cosmetic, and food industries, working on products from teeth-whitening strips to lipsticks to the world’s most loved vanilla spices.
From commercial products to plant-based skincare
While Shelly’s job largely involved creating commercial products, her passion was making plant-based skincare at home for her children. Before formulating, she learned about the unique chemistry of baby's skin. During her research, she noticed a disconnect between scientific research on how we should cleanse and care for baby’s skin and society’s current standards. This disconnect is leading to an increase in sensitive skin and skin ailments like eczema.
Kiss Kiss Goodnight’s baby essentials are specifically formulated with the baby skin’s pH, lipid barrier and microbiome in mind. All the products have organic, wildcrafted, cold-pressed oils and butters rich in omega 3, 6 and 9, vitamins, antioxidants, and other phytonutrients to feed and protect the most sensitive skin.
Shelly wants to give mommas the peace of mind that comes from knowing they’re using pure, gentle, and natural products on their children -- the same kind of feeling she knows her mother had when Shelly was a baby in her native Trinidad and Tobago with her homemade coconut oil massages.
Through the company, Shelly plans to give mommas a way to treat themselves, to wind down their own day using the same gentle care they show their children. And she plans to extend that gentle love and nurture around the world.
for shelly, kiss kiss goodnight is more than just a line of products.
it’s a way to support mothers everywhere.
Discover our evidence-based products
lullaby melting balm cleanser
$28.00
Lullaby is an innovative balm-to-milk cleanser that does not require preservatives (which can compromise a newborn's developing microbiome). A natural massage balm + gentle milk cleanser...
View full product details
sweet whispers hydrating face and body lotion
$38.00
Sweet Whispers is a soothing and hydrating face and body lotion that helps maintain the skin’s healthy pH. The perfect moisturizer after a warm bath...
View full product details
peace of mind protective balm
$32.00
Peace of Mind is a versatile healing balm that provides long-lasting moisturization and skin barrier protection. This buttery-smooth balm is powered with rich and nourishing...
View full product details