meet shelly ann winokur
She’s the founder and formulator of Kiss Kiss Goodnight’s products.
Shelly created Kiss Kiss Goodnight based on her experience as a mother of four, her years of experience as a chemical engineer and her specialized training in organic skincare.
where she started
Kiss Kiss Goodnight is the product line that Shelly wishes existed when her older children were babies.
With the creation of Kiss Kiss Goodnight, Shelly aims to nurture those sweet, quiet moments that happen at the end of the day. She’s been a stay-at-home-mom, a work-from-home mom, a student mom, a corporate mom and an entrepreneurial mom and she knows the common thread-- the deep need to find time to relax.
Shelly holds a B.S. in Chemical Engineering from Columbia University, a Master of Engineering in Chemical Engineering from Princeton University and an MBA from the University of Maryland. She’s also a graduate of Formula Botanica’s organic skincare entrepreneur program.
She has worked as a process engineer in the pharmaceutical, cosmetic, and food industries, working on products from teeth-whitening strips to lipsticks to the world’s most loved vanilla spices.
From commercial products to plant-based skincare
While Shelly’s job largely involved creating commercial products, her passion was making plant-based skincare at home for her children. Before formulating, she learned about the unique chemistry of baby's skin. During her research, she noticed a disconnect between scientific research on how we should cleanse and care for baby’s skin and society’s current standards. This disconnect is leading to an increase in sensitive skin and skin ailments like eczema.
Kiss Kiss Goodnight’s baby essentials are specifically formulated with the baby skin’s pH, lipid barrier and microbiome in mind. All the products have organic, wildcrafted, cold-pressed oils and butters rich in omega 3, 6 and 9, vitamins, antioxidants, and other phytonutrients to feed and protect the most sensitive skin.
Shelly wants to give mommas the peace of mind that comes from knowing they’re using pure, gentle, and natural products on their children -- the same kind of feeling she knows her mother had when Shelly was a baby in her native Trinidad and Tobago with her homemade coconut oil massages.
Through the company, Shelly plans to give mommas a way to treat themselves, to wind down their own day using the same gentle care they show their children. And she plans to extend that gentle love and nurture around the world.
for shelly, kiss kiss goodnight is more than just a line of products.
it’s a way to support mothers everywhere.
Introducing our Full-Size Products
discovery kit
$34.00
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Winner of the BEST BABY BRAND – USA
Beauty Shortlist @beautyshortlist -
100% plant-based
Free soft, handmade washcloth in every box
This set includes:
lullaby
2.0 oz melting balm cleanser
with kalahari melon seed oil & coconut oil
A sweet and simple way to end the day for baby and momma
With fewer steps and less fuss, our Lullaby Melting Balm Cleanser helps you speed things up without rushing so you can savor the final moments of the day.
The melting cleansing balm is a sweet and fresh way to clean baby’s skin. As a natural massage gel + gentle milk cleanser + moisturizer in one, this plant-based formula cleanses baby’s skin while providing long-lasting moisturization. Apply to dry skin and watch as the soothing massage gel transforms into a gentle cleansing milk when baby is placed in bathwater, creating a nourishing milk bath. Unlike soaps and foamy cleansers that strip the skin, this oil-based formula deeply nourishes, leaving the skin lusciously soft and hydrated. Designed by our founder - an organic skincare formulator and momma of four - the Melting Balm Cleanser was specially made for baby’s sensitive microbiome and skin barrier, with no preservatives, fragrances or essential oils.
- 3-in-1 balm for massage, cleansing, and moisturization
- Unique formula melts from balm to cleansing milk in water
- Specially formulated for sensitive skin that can not tolerate foamy soap
- Momma can use as a face cleanser and gentle, light makeup remover
Winner of the BEST BABY LOTION
Beauty Shortlist @beautyshortlistsweet whispers
1.7 oz hydrating face & body lotion
with nilotica shea butter & sea buckthorn fruit oil
Prepare your skin for a restful night’s sleep
Dry skin has met its match! Our Sweet Whispers Hydrating Face & Body Lotion is the perfect moisturizer after a warm bath or shower for baby, big kids and adults. The key ingredient, nilotica shea, provides superior moisturization, as it is enriched with Vitamin A, Vitamin E, and powerful antioxidants. We’ve paired it with soothing Kalahari melon seed oil, nourishing sea buckthorn fruit oil, and hydrating apricot kernel oil to create a touchably soft formula that’s packed full of omega 3, 6, and 9.
This lotion is perfect for sensitive skin because it has a gentle plant-based preservative system and matches the pH of the skin. It fully absorbs into the skin leaving a silky after-feel. A hint of fine, sweet french lavender aroma calms the senses, getting you and your little one to get ready for bed.
- Moisturizing, hydrating and skin-softening
- Lightweight, silky texture and soothing lavender aroma
- Helps maintain skin’s healthy pH
- Momma can use as a face moisturizer and nourishing hand lotion
Winner of the BEST HEALING BALM
Beauty Shortlist @beautyshortlistpeace of mind
0.5 oz protective balm
with cupuaçu butter & pracaxi oil
Our Peace of Mind Protective Balm is here to the rescue. This vegan formula is powered with rich doses of cupuaçu butter and pracaxi oil. Cupuaçu butter is sometimes called vegetable lanolin because it can retain over 400% of its weight in water, and pracaxi oil is used to soothe scorpion bites, so imagine what it can do for your baby’s red bottom! This balm is also great for a pregnant momma’s stretching skin.
- Helps soothe and soften dry and sensitive skin by locking in moisture
- Smooth, buttery texture and warm vanilla aroma
- Use on baby’s diaper area, knees and elbow, feet and hand.
- Momma can use on dry hands and cuticles; expecting mommas can use as a belly balm
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Mother Nature birthed these ingredients. We combined them to bring you a product safe + gentle enough to use from day one.
lullaby
Sesamum Indicum (Sesame) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Glycerin*, Citrullus Lanatus (Melon) Seed Oil*, Sucrose Laurate**, Aqua, Sucrose Stearate**, Sucrose Palmitate**, Rosmarinus Officinalis (Rosemary) Leaf Extract*
*Certified Organic, **Sugar-base emulsifiersweet whispers
Aqua (Water), Sesamum Indicum (Sesame) Seed Oil*, Prunus Armeniaca (Apricot) Kernel Oil*, Citrullus Lanatus (Melon) Seed Oil*, Butyrospermum Parkii (Shea) Butter (sp. V. Nilotica)*, Cetearyl Alcohol, Glycerin*, Cetearyl Glucoside, Glyceryl Stearate SE, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil*, Sodium Levulinate, Glyceryl Caprylate, Sodium Anisate, Sodium Citrate, Sodium Phytate, Xanthan Gum, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Oil*, Lactic Acid
*Certified Organicpeace of mind
Pentaclethra Macroloba (Pracaxi) Seed Oil*, Rhus Verniciflua Peel Cera (Berry Wax), Theobroma Grandiflorum (Cupuacu) Butter*, Helianthus Annuus (Sunflower) Seed Oil*, Sesamum Indicum (Sesame) Seed Oil*, Citrullus Lanatus (Melon) Seed Oil*, Limnanthes Alba (Meadowfoam) Seed Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil*, Sunflower Lecithin, Vanilla Planifolia (Vanilla)*, Rosmarinus Officinalis (Rosemary) Leaf Extract*
*Certified Organic/Wildcrafted -
lullaby
Gently massage balm onto baby’s dry skin before bath. Place baby into the warm bath water and watch the balm melting into a gentle cleansing milk. Rinse and dry your clean, moisturized baby.
Momma Tip: Momma can use as a face cleanser and gentle, light makeup remover.
Gentle Caution: Baby may be slippery after product application. Tub may be slippery after bath; wipe tub dry with cloth to remove all product. This is a rinse-off product. For external use only. If an adverse reaction develops, stop use and contact your physician. Patch test before use. Store in a cool, dry place. Do not allow the tube to come in contact with water.
sweet whispers
Apply to clean, dry skin.
Momma Tip: Momma can use as a face moisturizer and nourishing hand lotion.
Gentle Caution: Recommended for babies over 3 months. Keep away from eyes. Apply to clean, dry skin. Do not apply to broken skin. For external use only. If an adverse reaction develops, stop use and contact your physician. Patch test before use.
peace of mind
Use on baby’s diaper area, knees and elbow, feet and hand. Apply to dry clean skin to nourish, moisturize and protect. Avoid eyes.
Momma Tip: Momma can use on dry lips, hands and cuticles; expecting mommas can use as a belly balm.
Gentle Caution: For external use only. If an adverse reaction develops, stop use and contact your physician. Patch test before use.
lullaby melting balm cleanser
$24.00
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made with Kalahari melon seed oil and coconut oil
We believe gentle cleansing is the first step to a lifetime of healthy skin.
As a natural massage balm+ gentle milk cleanser + moisturizer in one, this plant-based formula cleanses baby’s skin while providing long-lasting moisturization. Apply to dry skin and watch as the soothing massage balm transforms into a gentle cleansing milk when baby is placed in the bathwater, creating a nourishing milk bath.
Unlike soaps and foamy cleansers that strip the skin, this oil-based formula deeply nourishes, leaving the skin lusciously soft and hydrated.
- Massage, cleanse, and moisturize with a single application
- 3 products in 1...and only 10 ingredients in total!
- Gentle on eyes
- Balm magically transforms into a cleansing milk
- Non-irritating, this no-foam cleanser is gentle enough for baby’s face, wispy hair, and sensitive skin
- Non-drying, this oil-based formula contains cold-pressed oils to nourish baby’s skin with the perfect balance of omega 6 and omega 9
- Free of fragrances, preservatives, and essential oils
- Mild and pleasant natural coconut aroma
- Oil cleansing method inspired by ancient Korean and Ayurvedic skincare routines that have been trusted by moms for centuries
- Vegan & Cruelty-free
- Dermatologically tested on sensitive skin-great for all sensitive skin including; newborns, toddlers, children, and mommas
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During the first year, a baby’s skin is still changing and developing – it differs in structure and composition from an adult's skin.
Baby's outer skin layer is 30% times thinner than an adult's outer skin layer. Baby's fragile skin barrier is responsible for protecting it from toxins and water loss. Harsh cleansers and bath products can strip moisture and alter the pH of baby's skin.
Altering the pH of baby’s skin can damage baby's microbiome (the diverse, harmless, or beneficial microorganisms that colonize the skin surface), leaving baby susceptible to skin ailments like eczema.
Still, water alone is not enough to clean the skin and a cleanser is needed to emulsify the pee, poop and spit-up on the skin surface so these impurities can easily be removed by water.
The Lullaby Melting Balm Cleanser is a massage balm + gentle cleanser + moisturizer in one. It contains organic, cold-pressed oils rich in vitamin E and omega 6, which are known to not just maintain but improve baby’s natural skin barrier.
After the oil-based balm is massaged onto baby’s skin, some of the nourishing oils are absorbed into the skin. The balm left on the surface of baby’s skin transforms into a cleansing milk in the bathwater. The milk is easily rinsed off taking away impurities with it.
Since the melting balm cleanser is an oil-based cleanser, it moisturizes the skin while it cleanses and has minimal impact on the microbiome and pH of baby’s skin. After the bath, little to no product is left on baby's skin allowing it to breathe, change, and develop as nature intended.
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Mother Nature birthed these ingredients. We combined them to bring you a product safe + gentle enough to use from day one.
Kalahari melon seed oil is our superstar ingredient. Responsibly-sourced from farms that support the economic redevelopment of southern African drought communities, this cold-pressed oil is extracted from the abundant seeds of the Kalahari melon. This exotic super-fruit, rich with antioxidants, is indigenous to the Kalahari Desert and is sustainably harvested without damaging or depleting the ecological resources. Kalahari Melon is a highly beneficial botanical as it restores nourishment and skin balance with extremely high doses of both essential fatty acids (70%) and natural skin-healing Vitamin E.
All ingredients: Sesamum Indicum (Sesame) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Glycerin*, Citrullus Lanatus (Melon) Seed Oil*, Sucrose Laurate**, Aqua, Sucrose Stearate**, Sucrose Palmitate**, Rosmarinus Officinalis (Rosemary) Leaf Extract* *Certified Organic**Sugar-base emulsifier
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Step 1: Massage our Lullaby Melting Balm Cleanser onto baby's DRY SKIN (yes, you apply it before the bath, no fumbling with products while holding baby!) Feel free to sing a sweet lullaby during the massage. Little babies like the same lullaby over and over and over again. We love twinkle twinkle little star.
Step 2: Place baby in warm bath water and the balm transforms into a milk cleanser (the bathwater magically transforms into a vegan-milk bath, no suds here!) Use our Full Moon Konjac sponge (link to product) to wash off milk.
Step 3: Rinse and dry your clean and moisturized baby (some nourishing oils absorbed into baby's skin during the massage and bath, win, win!).
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Remember: Don't allow water to get inside the product tube, it will transform into a cleansing milk. Keep the tube away from water.
sweet whispers hydrating face and body lotion
$32.00
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made with nilotica shea butter & sea buckthorn fruit oil. Our subtle italian lavender aroma is the sweetest bedtime cue.
Prepare your skin for a restful night’s sleep with our evidence-based formula.
Dry skin has met its match! Our hydrating face and body lotion is the perfect moisturizer after a warm bath or shower for baby, big kids and adults.
This lotion fully absorbs into the skin leaving a silky after-feel. A hint of fine, sweet lavender aroma calms the senses, getting you and your little one to get ready for bed.
- 100% plant-based skincare
- Dermatologically tested for sensitive skin
- Lightweight, silky texture
- Nilotica shea butter provides superior moisturization
- Apricot kernel oil, Kalahari melon seed, and seabuckthorn fruit oil nourish skin with omega 3, 6, and 9
- A go-to every night lotion for the entire family
- Helps maintain skin’s healthy pH
- Absorbs quickly, non-greasy feeling
- Subtle, calming lavender aroma to help you drift off to sleep
- Excellent for all sensitivities – only ultra-gentle preservatives and nourishing botanical oils are used
- Feels like a lotion but moisturizes like a cream
- Offers natural soothing lavender aroma
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Mother Nature birthed these ingredients. We combined them to bring you a product that is safe + gentle.
Nilotica Shea Butter
Our Nilotica shea butter is sourced from women co-ops who harvest the seeds and press the oils. The butter is carefully extracted from the fruits of East African shea trees. Abundant in nourishing oleic fatty acids, this shea butter is softer, creamier, and sweeter in aroma than traditional West African shea butter. It also contains 25% more essential fatty acid and high levels of vitamins A and E.
Full ingredients
Aqua (Water), Sesamum Indicum (Sesame) Seed Oil*, Prunus Armeniaca (Apricot) Kernel Oil*, Citrullus Lanatus (Melon) Seed Oil*, Butyrospermum Parkii (Shea) Butter (sp. V. Nilotica)*, Cetearyl Alcohol, Glycerin*, Cetearyl Glucoside, Glyceryl Stearate SE, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil*, Sodium Levulinate, Glyceryl Caprylate, Sodium Anisate, Sodium Citrate, Sodium Phytate, Xanthan Gum, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Oil*, Lactic Acid
*Certified Organic -
Apply to clean, dry skin.
Momma Tip: Momma can use as a face moisturizer and nourishing hand lotion.
Gentle Caution: Recommended for babies over 3 months. Keep away from eyes. Apply to clean, dry skin. Do not apply to broken skin. For external use only. If an adverse reaction develops, stop use, and contact your physician. Patch test before use.
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Our hydrating lotion has the perfect balance of fast-absorbing essential fatty acids like omega 3 and 6 (from the Kalahari melon seed oil and sea buckthorn fruit oil) and nourishing fatty acids like omega 9 (from the nilotica shea butter and apricot oil).
Sweet Whispers is mildly acidic and therefore helps the skin return to a healthy pH of 5. Skin that has a higher pH (neutral or basic) is more prone to skin ailments like eczema.
Oil-in-water emulsions like our lotion have been clinically proven to support the skin barrier. Water-based skincare products enhance the absorption of nourishing oils into the skin. Lotions enhance the skin's moisture level, making it noticeably softer.