We believe gentle cleansing is the first step to healthy skin. We create evidence-based skincare that supports the skin barrier, acid mantle, and skin microbiome. Our products are "dermatologically tested on sensitive skin."
Our ingredients are plant-based, organic, wildcrafted and certified for organic skincare. Our oils are cold pressed and meticulously extracted to ensure all they retain the goodness nature intended. Each product has an average EWG score of 1 and is fragrance free.
Our products do more than clean and moisturize. They help families connect with sweet, simple, and fun nighttime rituals. We believe lullabies and massages go hand in hand. When the little ones are asleep we hope parents have peace-of-mind and find some happy-time for themselves.
Our products are multitasking- which means fewer bottles on your changing table and counter space. They are also long-lasting- each squeeze, pump, and scoop can cover a lot of skin, so you need less and can share more. Our skincare is great for momma too; they make the perfect gift for new and expecting mommas.
We are fiercely dedicated to supporting children and mothers near and far. We donate a percentage of our revenue to girls’ education and children’s literacy programs in developing countries. We source ingredients for worker-led and women-led co-ops that encourage economic stability and financial freedom.
Our products are plant-based, vegan, cruelty free and free of toxins, irritants and synthetic fragrances. We strive to make sustainable choices for our ingredients, packaging and formulations.
The best!
This really is a fantastic product. I love how easy it is to apply and wash off, plus it really does leave my baby's skin perfectly moisturizes when it dries without needing a lotion or oil applied after the bath. The smell is pleasant and perfectly subtle. And organic too!! This is definitely my favorite baby product!!
LOVE!
I absolutely love this product. It’s like nothing I’ve ever tried before and the ingredients list is short and sweet just like I like it. My baby’s skin was so soft after the first use and it only got better and better. We can’t say enough good things about it!
Smells divine and works great!
I absolutely love this stuff, it smells so good and leaves my babies skin feeling so soft. She has sensitive skin and it caused no issues- super happy with this product! Can’t wait to try other products from this awesome company!